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»MY WAY IS STEINWAY ... «
... the credo not only of nearly all famous pianists of every musical genre all over the world – also for the about 350 employees of Steinway & Sons piano production in Hamburg, Steinway is something very special. Most of them remain faithful to the company, founded in New York in 1853, for their lifetime.
Not only the special and sometimes secret techniques of building a Steinway are the reason for the immense success, but rather the employees are. As diverse as a Steinway can be, they are too. Every stage of production requires different skills and talents, also characters. Although the media like to speak about a manufactory, the company prefers the term of factory – because it can be loud and dirty here, too.